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Did you know that.

Adding a short, relevant video can increase conversions by 86%.

A specific landing page can increase conversions by 55%.

Continuously testing landing pages can increase conversions by 300%.

Google Search Ads

The quickest way, and yes also the best spot to be is in the top of the Google search results page. On your smartphone they take up just about the whole screen. Of course we are talking about Google Search Ads (previously called Google Adwords).

Google Ads is one of the most successful ways to reach your target audience at the exact right moment. Your target audience searches and we make sure that you’re showing up at the top of Google to get the most relevant traffic to your website or landing page. Best of all, you only pay per click or per conversion.

Google Display Ads

Reach more customers in more places online with Google Display Advertising. Showcase your business while people are browsing online. Imagine being able to show your ad to users across 2 million websites, videos, and applications at any given moment. Thanks to the Google Display Network (GDN), this is a reality via Google Display Ads. The Google Display Network has many different targeting options to reach exactly your target audience you’re looking for. You can target based on keywords, demographics and interests. You can even select or exclude specific sites. With a visual presentation of your brand, displays ads are a great way to boost your brand awareness locally or even nationally.

Google Display Ads

Reach more customers in more places online with Google Display Advertising. Showcase your business while people are browsing online. Imagine being able to show your ad to users across 2 million websites, videos, and applications at any given moment. Thanks to the Google Display Network (GDN), this is a reality via Google Display Ads. The Google Display Network has many different targeting options to reach exactly your target audience you’re looking for. You can target based on keywords, demographics and interests. You can even select or exclude specific sites. With a visual presentation of your brand, displays ads are a great way to boost your brand awareness locally or even nationally.

Google Shopping

If you have an e-commerce site and are sales leading, then Google Shopping is a must for your online marketing strategy. Google Shopping is one of the best ways to showcase your products to your specific target audience. Google Shopping or Product Listing ads (used interchangeably) enable businesses to set up campaigns that display product images, descriptions, and titles to potential buyers. This kind of display allows buyers to preview products before clicking on ads and being sent to a website. Google Shopping campaigns require the setup of Google Merchant Center and product data feeds to display ads. In order to run a successful Shopping campaigns it is key to set up your product data feeds properly. Once everything is ready to go we start optimizing your Shopping campaigns based on the fast movers and products with higher margins in order to maximize your ROAS (return on ad spend).

Programmatic Ads

Programmatic advertising is currently one of the fastest growing segments in the digital advertising world. In a nutshell, programmatic advertising is the automation of buying ad spaces (through real-time-bidding RTB) on premium websites using artificial intelligence (AI) and machine learning. What was previously only possible for big multinationals with large budgets, we at Mediaworx have made programmatic advertising now readily available for SMB’s as well. Through RTB, AI checks in 200 milliseconds if the target audience is relevant and places the right bid to take that specific ad space. What makes programmatic advertising interesting is that most conversions actually happen post-view. Prospects would see your ad several times and later on decide to search for your company name and visit your site. For this exact reason it is crucial to make sure that every first visual impression counts.

Programmatic Ads

Programmatic advertising is currently one of the fastest growing segments in the digital advertising world. In a nutshell, programmatic advertising is the automation of buying ad spaces (through real-time-bidding RTB) on premium websites using artificial intelligence (AI) and machine learning. What was previously only possible for big multinationals with large budgets, we at Mediaworx have made programmatic advertising now readily available for SMB’s as well. Through RTB, AI checks in 200 milliseconds if the target audience is relevant and places the right bid to take that specific ad space. What makes programmatic advertising interesting is that most conversions actually happen post-view. Prospects would see your ad several times and later on decide to search for your company name and visit your site. For this exact reason it is crucial to make sure that every first visual impression counts.

Microsoft Ads (Bing ads)

In a world where Google is as omnipresent as it is, it’s important to remember that it isn’t the only browser available. Bing is increasing in popularity and market share is rising steadily. Due to this, it is a viable option for people, especially if they are looking for an alternative to Google. Though fewer people are using Bing, it makes advertising on Bing significantly cheaper compared to Google. Advertising on Bing works very similarly with Microsoft Ads (previously Bing Ads) as it does with Google Ads. You bid on keywords based upon traffic numbers. Then, when your ad is selected and clicked on, you pay Bing for that click. Since Microsoft ads are a fraction of the costs, it is no longer a platform to leave out of your digital marketing strategy.

YouTube Video Ads

Let’s talk about YouTube. Chances are we’ve all spent a wasted afternoon watching one silly cat video after another. YouTube has always been a source of entertaining content, but it’s also staking its claim as an essential tool for marketers. In fact, nearly half of all marketers (48%) plan to add YouTube to their marketing strategy over the next 12 months … according to the State of Inbound report. You may be thinking: “That’s great, but my audience isn’t on YouTube.” Well, think again. One-third of total time online is spent watching videos, and YouTube has more than a billion active users. Ads can be targeted based on search, categories of videos, interest based and even age, sex and geographical. The platform is so expansive that it can be accessed in 76 different languages, accounting for 95% of the world’s population. Still not convinced?

YouTube Video Ads

Let’s talk about YouTube. Chances are we’ve all spent a wasted afternoon watching one silly cat video after another. YouTube has always been a source of entertaining content, but it’s also staking its claim as an essential tool for marketers. In fact, nearly half of all marketers (48%) plan to add YouTube to their marketing strategy over the next 12 months … according to the State of Inbound report. You may be thinking: “That’s great, but my audience isn’t on YouTube.” Well, think again. One-third of total time online is spent watching videos, and YouTube has more than a billion active users. Ads can be targeted based on search, categories of videos, interest based and even age, sex and geographical. The platform is so expansive that it can be accessed in 76 different languages, accounting for 95% of the world’s population. Still not convinced?

Social Media Ads.

Through Facebook Business we can target your audience based on age, gender, relationship status, “liked” pages, general interests, and much more. These targeting features ensure your content is displayed to a highly targeted audience, and is an essential strategy that we pair with each of our campaigns to ensure maximum reach. With Facebook advertising you have similar auction options such as cpc (cost-per-click), cpm (cost-per-thousand-impressions) and cpa (cost-per-acquisition). Depending on the goal of your campaigns we decide which bid strategy is the best fit. With over two billion users, Facebook is the biggest social media platform. So many different groups and audiences have established themselves across the platform, which makes advertising on Facebook a great medium for almost any company.

On a platform dominated by photos and videos there are many opportunities to advertise in unique and engaging ways. Instagram is the number one platform where users discover new products. Whether it be informational videos or photos that showcase your product or service, an appealing visual presentation is a must. Instagram is best used for introducing new products/services, loyalty promos, generating more instagram followers, acting on local events and increasing your brand awareness. Instagram Advertising is fully integrated with Facebook Ads so you get the benefits of Facebook’s superior campaign customization options, diverse formatting, and assorted targeting capabilities combined with Instagram’s high engagement. We at Mediaworx know exactly how to tell and sell your stories.

LinkedIn is the largest professional network in the world with over 610 million users across the platform. Over 94% of B2B marketers utilize LinkedIn in some capacity to promote their brands, and LinkedIn is frequently rated the top social media platform for lead generation. For the right businesses, LinkedIn advertising has the power to put your company on the radar of decision makers at the companies you’d love to do business with. LinkedIn advertising allows companies to share their paid content (on cost-per-click) and information with targeted individuals based on industry, company name, company size, skills, seniority, job function, job title, and more. On LinkedIn you can advertise with different ad formats and styles such as text ads, sponsored updates, display and video ads. LinkedIn advertising is great for many companies but is best suited for recruitment, B2B campaigns and business services.

Pinterest is the market leader in the world of the visually driven search engine and the go-to place for inspiration. Besides being a search engine, Pinterest is a social media platform where the image and the visual representation of your products reign supreme. If your target audience is in the orientation phase and you want them to know about your product, then Pinterest advertising is indispensable to your online marketing strategy.

We reach your target audience with promoted pins, video pins, carousels and app pins early in the customer journey. These pins allow consumers to click through to your site and continue their buying journey. We bid on the amount that you are prepared to pay per click, engagement, or impression. The most widely used targeting options are keyword and interest based.

Pinterest is the ideal platform for building your brand recognition, increasing website traffic and boosting your video views early in the customer journey.

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